Kathleen Frazier

Kathleen Frazier has a diverse work experience spanning various roles and industries. Kathleen started their career as a Marketing Intern at Tisha Creative, LLC. in 2010. From there, they worked as an Internet Director at Hutcheson Ford Sales, Inc. (Dealership) for three years, where they successfully implemented a comprehensive marketing plan and achieved significant increases in leads.

In 2013, Kathleen founded their own company, Katnip Promotions, LLC., where they served as the Owner and Consultant until 2015. During this time, they gained valuable experience in business ownership and consulting.

Afterwards, they joined Barkley in 2015 as an Account Manager and progressed to become a Strategy Manager, Senior Account Manager, and eventually a Growth Strategy Supervisor. In these roles, they were responsible for analyzing brand performance, developing custom solutions, managing financial documents, and leading teams of 20+. Kathleen also excelled in client relations and maintained a deep understanding of qualitative and quantitative research methodologies.

In 2019, Kathleen transitioned to the role of Brand Supervisor, Health & Finance, where they spearheaded B2B and B2C marketing strategy campaigns for Spira Care, a primary care brand for Blue Cross & Blue Shield of Kansas City. Kathleen also contributed to the development of Spira Care's brand and business model.

In 2020, Kathleen joined MDG Advertising as a Strategy Director, where they led cross-functional teams in developing and executing annual budgets, multi-channel media plans, and content strategies for diverse clients. Kathleen focused on digital media reporting and ROI analysis, as well as directing design and copy strategies for client portfolios. Kathleen also played a key role in consumer website development projects.

Most recently, Kathleen returned to Barkley in 2023 as a VP, Brand Leadership (Health Innovations), where they continue to utilize their expertise in brand strategy, leadership, and innovation within the healthcare industry.

From 2008 to 2011, Kathleen Frazier attended Jacobs University Bremen. During their time there, they pursued a degree in Integrated Cultural Sciences, focusing on Art History and Consumer Psychology.