Lucía Ríos Segura

Lucía Ríos Segura has extensive experience in customer relationship management and marketing, primarily at Finanzauto, where roles range from CRM Specialist to Customer Experience Manager from 1996 to present. In the role of Customer Experience Manager, Lucía focuses on developing and implementing customer experiences across various channels, enhancing business processes by integrating client interaction data. Prior positions included improving face-to-face and contact center channels, as well as managing commercial processes and social CRM strategies. Lucía holds a degree in Telecommunications Engineering with a specialization in Networks from UPM, completed in 1996.