Raúl Caballero Asensio

Raúl Caballero Asensio is a seasoned Digital Marketing Manager currently at Barrabés.biz, specializing in the development and execution of digital business strategies, KPI analysis, and conversion rate optimization, achieving a 60% decrease in CPA. Previously, Raúl held multiple roles at El Corte Inglés, including Senior Marketing Manager for the Technology category and Marketing Manager for Retail Corporate Campaigns, where responsibilities included leading strategic campaigns and coordinating marketing efforts across various channels. Early career experience at Meliá Hotels International involved business report development and corporate rate negotiations. Raúl possesses a Master in Digital Marketing from ESIC Business & Marketing School and additional qualifications in Big Data Analytics, Strategic Marketing, and Data Driven Product Design.