Erin Hintz

Erin Hintz is the SVP & CMO at Barracuda Networks. Erin has also served as the Chief Marketing Officer at Urban Airship. As CMO of this global martech company, they led a 14-member team in the U.S. and Europe and managed a multimillion-dollar budget. Her role included spearheading product marketing, brand strategy, demand generation, marketing operations, PR, and communications.

Erin was handpicked for the executive team and grew the business by tens of millions, navigating challenging relationships while advancing meaningful change. Erin rebuilt the marketing team, driving collaboration and alignment to sales, products, and services, established thought leadership with analysts, and implemented planning, measurement, and reporting. In addition, they advised the CEO on brand, ecommerce, customer and market perspective, and investments.

Some of their key achievements include establishing the company as a leading brand in mobile engagement, growing the customer base to 8 times the size of the nearest 5 competitors combined; increasing web traffic 30% YoY, rebranding the company and launching a new website in the first 6 months; developing an ecommerce channel and freemium model that went from 0 to over a million dollars in 1 year with limited investment; and doubling marketing-sourced closed/won new business as a percentage of the overall mix and introducing account-based marketing to enterprise sales.

Erin Hintz has an Honors BA from Queen's University in English and Business, and a Management Studies degree from Wilfrid Laurier University in Business.

Erin Hintz works with Ken Martin - SVP, Fertigung Weltweit, Diane Honda - Chief Administrative Officer & General Counsel, and Brian Babineau - Chief Customer Officer. Their manager is Hatem Naguib, President & CEO.