Guillaume Breton

Guillaume Breton has extensive experience in brand management, marketing, and customer experience. Guillaume is currently serving as the Vice President of Customer Experience & Quality at Groupe Barrière since 2022. Prior to that, they founded and worked as a consultant at Flamboyant Paris from 2014 to 2022, where they focused on upgrading customer experiences, defining storytelling, and creating value for various industries. Guillaume also has a significant background in the hospitality sector, having worked at Accor from 2006 to 2014 in various roles such as Global Brand Director, Global Brand Content Manager, Global Brand Manager, and Marketing & Communication Manager. In their roles at Accor, Guillaume was responsible for conceptualizing and implementing brand strategies, managing operational standards, developing partnerships, and driving innovation and digitalization. Additionally, they have experience as a Product Manager at Nestlé from 2004 to 2005.

Guillaume Breton completed their education at CELSA Paris-Sorbonne, where they obtained a Master 2 degree in Marketing and Communication Strategies from 2001 to 2004. Prior to that, they studied at Université Sorbonne Nouvelle from 1999 to 2001, earning a DEUG 2 degree in Modern Literature.