Barrington Media Group
Daniel Partida is an accomplished professional in business analytics with a robust background in media analysis and data analytics. Currently serving as the Director of Business Analytics at BMG360 since March 2021, Daniel has effectively progressed through various roles within the company, including Business Analytics Manager and Senior Media Analyst. Prior experience includes a tenure at Nielsen as a Senior Data Analyst and Data Analyst from May 2019 to March 2021, as well as earlier positions at BMG360 as a Senior Media Analyst and Junior Media Analyst. Daniel holds a Master of Business Administration specializing in Business Analytics from the University of Connecticut, expected to be completed in May 2024, and a Bachelor of Arts in Economics, also from the University of Connecticut, graduated in 2018.
Barrington Media Group
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Founded in 2003, BMG is a tech-enabled, full funnel performance marketing agency that delivers on KPI's for its clients. With an intense focus on data driven media placements, comprehensive analytics, and in-house development of highly responsive creative, BMG delivers compelling ROI to its clients through scalable TV, Radio, Print, OOH and Digital campaigns. BMG also has a Sponsored Content Network comprised of 60+ sites.