Rocio santa Cruz

Rocio Santa Cruz is an experienced research and development product expert and project specialist currently working at Barry Callebaut Group since January 2023, where responsibilities include developing over 100 chocolate and compound recipes for numerous customers. Previously, Rocio served as an independent business consultant at RS marketing adviser and held various roles, including product manager at Grainger, where national product line strategies were executed, and product development manager at KEY Soluciones de Limpieza, increasing sales through strategic negotiations. Rocio's background also includes teaching university-level marketing courses, coordinating marketing strategies at FEMSA, and conducting competitive analyses at Calmar Orthopaedics. Rocio holds a Bachelor’s degree in Marketing from Tecnológico de Monterrey, a Master’s in International Business Management from Centennial College, and a certificate in Design Thinking from CEDIM México.