Base Beauty Creative Agency™
Jodi Katz has extensive experience in the advertising and marketing industry, particularly in the beauty sector. Jodi is the CEO Founder of Base Beauty Creative Agency, where they have been leading the company since 2007. With a background in global advertising, publishing, and creative direction, Jodi has a deep understanding of how to build successful brands and differentiate beauty products across various segments. Additionally, they have worked as a Creative Director at L'Occitane en Provence and as an AAE at BBDO. Currently, Jodi is also a Board Member at GIRLS HELPING GIRLS. PERIOD.
Jodi Katz attended Lafayette College from 1993 to 1997, although no specific degree or field of study was provided. There is also mention of Jodi attending West Essex, but no further details or dates are given. Jodi also holds a certification through the Women's Business Enterprise National Council (WBENC) for Base Beauty, although the exact date of obtaining the certification is not mentioned.
Base Beauty Creative Agency™
Base Beauty has a history of creating significant growth for the most influential global corporations and investors. Based in New York City, our team of seasoned beauty and wellness professionals accelerates growth for our clients across all sales channels and marketing touchpoints. Founded 15 years ago by beauty marketing expert Jodi Katz, the BBCA team of creative powerhouses prove that a totally integrated approach to marketing really works – our team breaks down client silos to craft needle-moving marketing. Our accomplished leadership team, all with depth of beauty and wellness in-house and agency experience with the industry’s most influential legacy and indie brands, leads our groundbreaking strategic programs across paid, earned and owned marketing for high-growth brands including Clinique, EltaMD Skincare, Conair, Heritage Store, Pause Well-Aging, Blushington, Laura Geller. The success of our work goes hand-in-hand with our team’s values to work kindly and collaboratively. The team’s beauty and wellness expertise is featured often in business publications Glossy, WWD, Business of Fashion, The Washington Post, Luxury Daily and industry events such as Cosmoprof NA, ADF & PCD, Indie Beauty Expo and Beauty Connect Summit. WHERE BRAINS MEET BEAUTY™