An-Hwa Lee

An-hwa Lee is a seasoned professional in healthcare market research with extensive experience in both qualitative and quantitative methodologies. Currently serving as Senior Director at Basis since March 2022, An-hwa previously held the position of Director at Research Partnership from November 2010 to March 2022, specializing in emerging markets and digital research. An-hwa's career also includes roles as Associate Director at Research Partnership, Research Manager at RSG Marketing Research GmbH, and Research Consultant at various firms such as phaydon | research+consulting and Genactis GmbH. An-hwa has a strong foundation in project management and market research across diverse sectors, including retail, FMCG, pharmaceuticals, and telecommunications. An-hwa's academic credentials include a Diplom in Psychology from Universität Trier and additional studies at the London College of Fashion, University of the Arts London.