Krista Castrogovianni

Krista Castrogovianni is an experienced marketing professional with a robust background in integrated media planning and paid media coordination. Currently serving as an Integrated Media Planner at Basis since June 2025, Krista previously held the position of Paid Media Coordinator at CELSIUS, where key accomplishments included developing media strategies, optimizing ad placements, and enhancing campaign performance through collaboration and analytics. Prior roles include Fitness Marketing Coordinator, Digital Marketing Account Coordinator, and Data Analyst, with a focus on executing marketing initiatives, managing client relationships, and analyzing data to inform strategies. Krista holds a Bachelor of Science in Marketing from Florida Gulf Coast University and has been instrumental in driving brand visibility and engagement across various platforms.