Rob Wilson

Rob Wilson is an experienced marketing and customer experience professional with a strong background in both B2B and B2C environments. Currently serving as Senior Manager of Customer Experience at Basware since April 2019, Rob oversees customer marketing programs throughout the customer lifecycle, with a focus on transitioning clients to a SaaS platform. Prior to Basware, Rob held roles at Merkle as Client Services Director, managing tier 1 clients in the EMEA market, and at Adobe as Sales Manager, where responsibilities included selling SaaS video solutions. Earlier experience includes positions at the Financial Times in programmatic advertising, as well as sales and account management roles at Reed Business Information and Switch to English. Rob obtained a degree from the University of Birmingham from 2002 to 2005.