Geoffroy Berthon

Geoffroy Berthon is the Global Customer Experience & CRM Director at Bata Group. With experience in leading digital experiences and transformations at companies like KFC and Accenture, Geoffroy specializes in CRM, marketing automation, customer analytics, and digital strategy. Their expertise includes store digitalization, customer journey design, and eCommerce, serving clients across various industries. A highly experienced professional with a strong background in business, management, and marketing.