Erica S. Bullard

At Nike, Inc. for more than 23 years, Erica S. Bullard was most recently the Vice President and General Manager of Nike NYC and the East, where she was responsible for driving accelerated growth and a connected retail marketplace in New York City with impacts across the East territory, North America, and the globe. An experienced leader is known for the ability to effect change and encourage new paths of thinking, Erica oversaw a large team of cross-functional business leaders who led the Nike NYC and East territory businesses.

Prior to the Nike NYC and the East, Erica was the Vice President of Global Cross-Category Marketplace Sales for Nike, where she oversaw and drove global marketplace strategies across all of Nike’s sports categories. Among other leadership roles, Erica was the Vice President of Global Sales for the Jordan Brand and the Vice President/General Manager of Jordan and Nike Basketball in Western Europe.