Bath & Body Works
Jorie Faker serves as the Director of Brand Development & Product Marketing at Bath & Body Works and White Barn since 2011, overseeing a $1.2 billion Fragrant Personal Care Category. Prior roles include Head of Personal Care Innovation, focusing on long-term product and branding innovation strategies, and Senior Brand Marketing Manager, leading development for performance brands and innovation task forces. Previous experience encompasses a Marketing Manager and Buyer position at American Eagle Outfitters, managing product strategy and launch campaigns for beauty products, as well as an Associate Manager role at Victoria's Secret, where Jorie managed Color sub-brands and merchandising. Early career includes brand management at EXPRESS. Jorie Faker holds a BA in Corporate Merchandising and Marketing from Purdue University and is currently studying Fashion and Marketing at American Intercontinental University in London.