Amy Ivey

SVP & CMO at Bay Federal Credit Union

Amy Ivey is the Senior Vice President and Chief Marketing Officer. Amy oversees the development, implementation, and execution of enterprise-wide marketing strategies that support growth and brand recognition. She is responsible for marketing strategy, public relations, corporate communications, events, employee education and development, financial education, and community development. Amy is a Certified Strategic Marketing Executive and a graduate of Western CUNA Management School. She holds a bachelor's degree in Business Administration and Marketing from California Southern University and is pursuing her Masters in Business Administration. She is an Emeritus Trustee of Second Harvest Food Bank of Santa Cruz County, serves on the Board of Directors for the Volunteer Center of Santa Cruz County, Monarch Services, Monterey County Business Council, volunteers for the Cabrillo College Foundation Women's Educational Success program, and is a Committee Member for CalCPA Attorneys, Bankers and CPAs Santa Cruz. She is a past member of the Santa Cruz Chamber of Commerce Board of Directors.

Timeline

  • SVP & CMO

    Current role

  • VP, Marketing & Development