Michael Atkinson

Michael Atkinson is an experienced digital marketing professional currently serving as the Digital Marketing Manager at Bay Federal Credit Union since September 2002. In this role, Michael is responsible for the development and implementation of digital marketing strategies aimed at member acquisition, retention, and product line expansion. Prior to this position, Michael held various roles within the credit union, including Senior Marketing & Graphic Design Specialist and Marketing & Graphic Design Specialist, where responsibilities included creating and designing marketing communications and collateral across multiple platforms. Additional experience includes supervising mail room functions as an Assistant Site Services Manager, providing member services as a New Accounts Specialist, and serving in various roles in event security and university operations. Michael holds a Bachelor of Arts degree in Film and Digital Media from the University of California, Santa Cruz.