Yassine El Allam

Sales Manager (horeca) at BAYARA

Yassine El Allam is a seasoned sales professional with extensive experience in the FMCG sector. Currently serving as Sales Manager for GYMA FOOD INDUSTRIES since January 2020, Yassine oversees the Horeca division. Prior roles include Sales Area Manager at Horeca Trade LLC, where responsibilities encompassed managing a team of Key Account Managers and handling major accounts in Dubai. Yassine has a proven track record of exceeding sales targets and enhancing business performance across various brands, including San Pellegrino and Nestle. Previous experience includes roles as Key Account Manager and Territory Executive, along with a background in marketing and food service management. Yassine holds a Master’s Degree in International Business from the University of Wollongong in Dubai and a Bachelor’s Degree in Marketing & Communication from the International Institute for Higher Education in Morocco.

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