Darren Campbell

Darren Campbell is an accomplished executive with extensive experience in the cycling industry and strategic business advisory roles. As President of Hayes Bicycle Group from January 2007 to November 2018, Darren successfully identified and integrated Reynolds Cycling, effectively eliminating substantial annual losses. Previous roles included Vice President/General Manager, where Darren overhauled corporate values and strategic planning, and Assistant General Manager, during which significant operational changes were made after acquiring Answer Products. Currently, Darren serves as an Advisory Board Member for BAYCOM, Inc., collaborating with leadership on strategic objectives. Educational qualifications include a Master's in Business Administration from Lubar College of Business and a Bachelor of Science in Mechanical Engineering from Milwaukee School of Engineering.