Allan Huertas

Allan Huertas is an experienced E-commerce Specialist currently working at Bayer Consumer Health for Central America and the Caribbean since August 2024, responsible for accelerating and optimizing e-commerce platforms and channels for Bayer brands. Previously, Allan held positions at Licores De Guatemala, including Head of E-commerce and Head of Digital Media, managing online sales and digital strategy. Allan also served as Digital Strategy Coordinator at Tuenti and Digital Coordinator at LG Electronics, overseeing digital campaigns in the Central American region. Additionally, Allan worked as a Social Media Manager for Publicar and Push&Pull, where responsibilities included community management and digital advertising for various brands. Allan has a degree in Communication Sciences from Universidad Mariano Gálvez, completed in June 2023.