Farhan Siddiqi

Farhan Siddiqi is an Operating Partner at BayPine. Over the last twenty years, Mr. Siddiqi has driven some of the most visible and successful digital transformations in the consumer sector. Previously, Mr. Siddiqi served as the Chief Digital Officer of Ahold Delhaize, where he reported directly to the CEO and drove digital transformation initiatives across the company’s twenty brands. Additionally, he served as the interim CEO and Board Member of Fresh Direct. Prior to Ahold Delhaize, Mr. Siddiqi held key leadership positions for global, complex organizations like McDonald's, Bank of America, and Target.

Farhan carries significant experience in profit and loss management, strategy planning, business development, and product development across the e-commerce, financial services, digital payments, high-tech, and consumer industries. Earlier in his career, he was involved in software development, distributed computing architecture, e-commerce, and mobile solutions, and worked for technology startups and consulting companies. He has served on various leadership boards, including the Executive Committee for Ahold Delhaize, the American Chamber of Commerce (AmCham) in the Netherlands, Fresh Direct and Alliant Credit Union.

Additionally, Mr. Siddiqi serves as an advisor to Greylock Partners’ CXO council. Mr. Siddiqi attended the University of Kansas (BS, 1993) and the University of Chicago Booth School of Business (MBA, 2007).