Zarina L Stanford

Zarina L Stanford has an extensive and diverse work experience in marketing and communications. Zarina L currently holds the position of Chief Marketing Officer at Bazaarvoice since November 2021. In the same year, they also became a Board Advisor at FortyTwo.VC.

From 2020 to 2021, Zarina worked as the Chief Communications & Marketing Officer at Rackspace Technology, where they played a key role in promoting their multicloud solutions.

Prior to that, they served as the Chief Marketing Officer at Syniti from 2019 to 2020. In this role, they helped the company tackle complex data challenges and facilitated digital transformation through data management and analytics.

From 2015 to 2018, Zarina held the position of Head of Marketing, Asia Pacific & Japan at SAP, where they led marketing strategies and initiatives for the region.

During their tenure at IBM, which spanned from 1998 to 2015, Zarina held multiple leadership positions. Zarina L served as the VP Marketing, Segment Marketing & Systems, Growth Markets from 2013 to 2015, overseeing marketing and communications for IBM Systems in the BRICS and APAC region. From 2011 to 2013, they led the marketing efforts for IBM Power Systems, globally promoting the brand in association with big data and IBM Watson. Prior to that, as the Director of Demand Programs, Software Group, NA from 2009 to 2011, they spearheaded demand generation for IBM software business in North America.

Zarina's career at IBM began in 1998 as a Regional Sales Manager, where they achieved significant sales success and was recognized with the VIP Sales Award in 2000. Zarina L later transitioned to marketing roles within the company, serving as the Director of Marketing for the Autonomic Computing and Tivoli Software business unit from 2005 to 2009. In this position, they led marketing efforts for IBM start-up EBO initiative and played a role in developing the company's cloud computing marketing strategy.

Overall, Zarina L Stanford has demonstrated expertise in marketing and communications, with a focus on driving business growth, promoting digital transformation, and leveraging data to achieve strategic goals.

Zarina L Stanford attended Stanford University Graduate School of Business in 2010 for the Asian Leadership Program. Prior to that, they pursued their MBA in Marketing & Organizational Behavior from Southern Methodist University - Cox School of Business from 1991 to 1993. Before their MBA, they completed their BA in Journalism from the University of North Texas from 1980 to 1983.