Karel van de Wiele

Karel Van de Wiele is a seasoned brand strategist with extensive experience in B2B marketing. Currently serving as a Brand Planner at BBC since December 2018, Karel engages with business and marketing strategies, challenges client briefings, and identifies growth opportunities tied to business goals. Prior to this role, Karel was an Account Manager at Prophets, managing key accounts and overseeing the launch of a multi-brand loyalty platform for the food and beverages sector. Karel’s career also includes roles at Alligence Communications as an Account Executive and Strategy Intern at Boondoggle, where notable achievements include managing digital campaigns for high-profile clients. Karel holds a Master of Arts in Business Communication and a Master of Science in Strategic Communication from KU Leuven.