Charlotte Wilkins

Charlotte Wilkins is an experienced data analyst with a strong background in analytics and insight roles across various companies. Currently serving as a Lead Analyst at BBC since October 2019, Charlotte has held multiple titles within the organization, demonstrating versatility in analytical capabilities. Prior to BBC, Charlotte was the Senior Analytics & Insight Manager at Wavemaker North, where duties included conducting Google Analytics audits and creating traffic models. Experience as a Trends Analyst at Manchester Evening News involved working with Adobe Analytics to optimize content and presenting findings to senior management. Earlier roles included positions at iCrossing UK, where Charlotte handled reporting and forecasting for high-profile clients, and other analytical roles at Pure Fundraising and Stark Software International Limited. Charlotte holds a degree in Environmental Mathematics from Lancaster University.