BBN - The World's B2B Agency
Jennifer Maclennan is an accomplished professional with extensive experience in client services, public relations, and content creation. Currently serving as Regional Director for Europe at Fifth Ring since August 2016, Jennifer also holds roles as Head Of Client Services and PR Team Leader. In addition, Jennifer contributes as a board member for BBN Scotland. Prior to Fifth Ring, Jennifer was an Account Director at PPS Group and gained significant journalistic experience at DC Thomson, where a progression from Assistant News Editor to Content Editor at the Evening Express occurred. Jennifer has also worked as an F1 columnist for STV Group and as a reporter for Trinity Mirror Group PLC.
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BBN - The World's B2B Agency
BBN is a collaborative agency-owned organisation, with every agency-partner an equity shareholder – all sharing the same genuine passion for B2B marketing. BBN is different. With over a thousand B2B specialists working in 61 offices across 32 countries, our entrepreneurial approach is principal led. This results in creative, data-driven solutions which deliver global relevance with local impact – ultimately building brand value and business success while advancing B2B thinking. Our integrated, unified and totally interdependent delivery teams consist of in-depth industry experience, technical and creative expertise and extensive geographic coverage. Together, we are adept at responding to client challenges – providing insightful, effective strategies that are carefully tailored to the regions in which they operate. This unparalleled access to a variety of highly specialised skill sets is critically important in delivering end-to-end solutions and results which connect with all target audiences, wherever and whenever required, while giving our clients a one-agency experience. In today’s digitalised world, making investments that demonstrate a return are a challenge for any business, none more so than in marketing and sales. Whether operating locally, regionally or internationally, BBN consistently provides successful, measured outcomes that reposition marketing from being a cost centre to a business driver.