BBN - The World's B2B Agency
Joel Thomson (乔尔) has extensive experience in the marketing and communications industry. Joel is currently working as a Strategy Director at Green Hat, which is Australia's largest B2B marketing and communications agency. Joel is also an Agency Partner and Strategy Director at BBN - The World's B2B Agency, where they represent BBN International in Australia and New Zealand.
In addition, Joel is a Professional Member of the Australian Marketing Institute. Previously, they were the Founder, owner, and board member of LivePreso, a technology startup that provides services to enterprise-scale clients. Joel also served as a Content and Communications Director and Chief Storyteller at LivePreso.
Joel has experience as an Awards Judge for organizations such as SIIA CODiE Awards and Australian Interactive Media Industry Association. Joel was also the Founder, Creative and Content Director at Story Communications, an independent communications agency.
Before that, Joel worked at Publicis Australia as an Executive Creative Director and Creative Director, overseeing digital creative and production teams in Sydney, Melbourne, and Auckland. Joel also had a role as a Creative for three years at Digitas UK, where they were responsible for the creative product and delivery for clients in the UK, Europe, and the US.
Joel Thomson (乔尔) began their education in 1992 at Falmouth University, where they pursued a Bachelor of Arts degree in Digital Communication and Media/Multimedia. Joel graduated from Falmouth University in 1995.
In the same year, Joel joined the ISTD International Society of Typographic Designers and obtained graduate membership, focusing on Design and Visual Communications.
Additionally, Joel attended South Gloucestershire and Stroud College but the dates for this educational experience are not provided. At the college, they pursued a Foundation degree (Aus equivalent: Foundation pathway course into a degree) in Communication Design.
Joel also attended Cotham Grammar School and completed their United Kingdom - GCE A levels (Aus equivalent: SSCE Senior Secondary School Certificate Examination), although the dates for this education are not mentioned.
Furthermore, Joel has a qualification from Wellington College of Education in New Zealand, where they achieved NCEA Level 1. However, the dates for this educational experience are not provided.
Overall, Joel Thomson (乔尔) has a diverse educational background in digital communication and media, design and visual communications, and communication design.
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BBN - The World's B2B Agency
BBN is a collaborative agency-owned organisation, with every agency-partner an equity shareholder – all sharing the same genuine passion for B2B marketing. BBN is different. With over a thousand B2B specialists working in 61 offices across 32 countries, our entrepreneurial approach is principal led. This results in creative, data-driven solutions which deliver global relevance with local impact – ultimately building brand value and business success while advancing B2B thinking. Our integrated, unified and totally interdependent delivery teams consist of in-depth industry experience, technical and creative expertise and extensive geographic coverage. Together, we are adept at responding to client challenges – providing insightful, effective strategies that are carefully tailored to the regions in which they operate. This unparalleled access to a variety of highly specialised skill sets is critically important in delivering end-to-end solutions and results which connect with all target audiences, wherever and whenever required, while giving our clients a one-agency experience. In today’s digitalised world, making investments that demonstrate a return are a challenge for any business, none more so than in marketing and sales. Whether operating locally, regionally or internationally, BBN consistently provides successful, measured outcomes that reposition marketing from being a cost centre to a business driver.