Santiago Reyes Martinez is a Senior UX Designer at BBVA in Colombia, with experience dating back to December 2019. Previously, Santiago held roles as a Mid UX/UI Designer at Laika Mascotas, where the focus was on designing user-centered digital experiences and validating information architectures, and as a UX/UI Designer at Wagon Design Studio, specializing in user experience for disruptive market platforms. Earlier experience includes positions as a UI Designer at MAT, a Junior Designer at MAT, and a Digital Interface Designer at Overlap, where work was centered on improving aesthetics and creating digital interfaces for virtual events. Santiago's educational background includes a Bachelor's degree in Graphic Design from Universidad Jorge Tadeo Lozano and a diploma in Creative UX/UI from Universidad LCI Veritas, complemented by a course in responsive web design from Domestika.