Kim Katharina Richter

Growth & Marketing Lead Germany - Digital Banking at BBVA Group

Kim Katharina Richter is a seasoned marketing professional with extensive experience across various industries, currently serving as Growth & Marketing Lead for Germany at BBVA since October 2024. Previously, Kim led marketing efforts at topi and Klarna, driving market expansion and partner marketing strategies. Kim's roles at Away included developing go-to-market strategies and managing marketing initiatives for Germany and the Nordics, while at Onepiece, Kim spearheaded global marketing campaigns and brand awareness strategies in multiple key markets. Academic credentials include a Master's degree in Media Studies from Filmuniversität Babelsberg KONRAD WOLF and a Bachelor's degree in Media Production from Macromedia University. Kim also has considerable experience from early career roles in film festivals and academic research, showcasing a multifaceted approach to marketing and communications.

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