Margarita Barrera

Margarita Barrera is a seasoned design leader with extensive experience in creating and enhancing user experiences across various industries. Currently serving as a Founding Member of the Design Leaders Community, Margarita is dedicated to fostering a peer-to-peer community for design and innovation leaders. As Global Head of Design at BBVA since January 2016, Margarita co-created and leads a design team responsible for launching the award-winning BBVA Experience platform and delivering a human-centered banking experience. Previous roles include leadership positions in customer experience and digital strategy at Telefónica, as well as significant contributions at Capgemini and E-Loft in user experience design. Margarita Barrera holds an Executive MBA from IE Business School and a Bachelor's degree in Advertising & Marketing from Universidad Jorge Tadeo Lozano.