Santiago Lopez Heredia

CMO @ BBVA New Digital Initiatives at BBVA Group

Santiago Lopez Heredia has a diverse professional background in marketing and business development across various industries, including banking, online entertainment, real estate, and sports. With experience at companies like BBVA, PokerStars, and Nike, Santiago has successfully led marketing and sales initiatives, achieved growth targets, and implemented strategic plans. Santiago holds an Executive MBA from IE Business School and has additional certifications in innovative strategies and change management.

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Timeline

  • CMO @ BBVA New Digital Initiatives

    September, 2022 - present

  • CMO @ BBVA Italia

    August, 2020

  • Global Digital Sales – Senior Director USA & Mexico

    April, 2015

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