Vera van der Wel

Vera van der Wel is a data analyst with a diverse background in marketing analytics and performance optimization. Currently employed by Boston Consulting Group since June 2024, Vera previously worked as a Marketing Data Analyst at ParkBee, where responsibilities included analyzing campaign data for reporting and forecasting. Prior roles include Data Analyst at H&M Group, Senior Paid Marketing Automation Specialist at TUI Musement, and Performance Marketing Specialist at Avis Budget Group, among others. Vera holds a Bachelor of Science in Psychology from Erasmus University Rotterdam and multiple degrees from the University of Groningen, including a Master of Science in Marketing Intelligence and a Master's in International Business & Management.