Lisa Forson

Lisa Forson is a seasoned marketing professional with extensive experience across various sectors, including financial services, luxury travel, and consumer goods. Currently serving as the Senior Specialist in Brand and Advertising at BCLC since March 2022, Lisa has a solid background in executing integrated cross-channel marketing campaigns aimed at enhancing brand awareness and client engagement, honed during previous roles at BlueShore Financial, Scenic - Luxury Cruises & Tours, and London Drugs. With a degree in Management and Marketing from Heriot-Watt University, Lisa's expertise includes campaign management, customer relationship strategies, and loyalty programs, along with a strong track record in managing sponsorship and event marketing for notable organizations such as the Royal Bank of Scotland.