Tracy Kiley Guerrero

Tracy Kiley Guerrero is a seasoned professional with extensive experience in product management and marketing, currently serving as a Senior Product Manager for Retail Integrations at BCLC since December 2007. Tracy has successfully driven growth for major national lottery brands, managing a portfolio that generates over $600M annually. Previous roles at BCLC include Senior Brand Manager for Regional Games and Marketing Specialist in Lottery Marketing Communications, where responsibilities encompassed brand development, revenue management, and digital strategy. Prior to BCLC, experience includes serving as a Trade Marketing Coordinator at Mark Anthony Group and an Office Manager at A&B Sound Ltd. Tracy holds a Certificate in Integrated Branding from the Canadian Marketing Association and studied at the University of the Fraser Valley.