Julie Cid

Julie Cid has extensive experience in creative roles, particularly in the video and advertising industry. Julie is currently working as the Executive Creative Director for Video at BDG since 2022. Prior to this, they served as the Senior Director of Creative, Video at the same company from 2021 to 2022. In their role, they ideated creative campaigns, launched editorial video franchises, and led the development and production of celebrity video content.

Before joining BDG, Julie worked at Day One Agency as the Director of Story from 2019 to 2021. Here, they played a key role in ideating and leading production on multi-million dollar campaigns across various platforms, including PR, social media, celebrities, and video. Julie also developed creative strategies and analyzed social performance.

From 2017 to 2019, Julie worked at Wunderman Thompson as an Associate Creative Director and Senior Copywriter. Julie developed and produced 360 advertising campaigns for global brands like United Airlines, Danone, and Volkswagen. Julie also led international commercial productions, including shoots in the Czech Republic.

Prior to that, they worked at MullenLowe U.S. as a Senior Copywriter from 2016 to 2017, where they led production on a high-tech prototype that gained attention from The Verge and Southern Living. Julie also developed social media strategies and collaborated with SEO teams.

Julie started their career at Havas Worldwide as a Senior Copywriter from 2015 to 2016, where they ideated and produced TV commercials for various brands. Julie also led international commercial productions in different countries. Before that, they worked at Y&R New York as a Copywriter and at BBDO New York as a Junior Copywriter, gaining experience in ideating creative campaigns and launching advertising initiatives.

Julie's professional journey began at Sesame Workshop, where they worked as a Live Action & Production Intern, gaining experience in post-production, pre-production, and on-set development.

Overall, Julie Cid has a diverse background in creative roles and has been involved in the ideation, production, and strategic development of various campaigns and initiatives.

Julie Cid attended Columbia University's Graduate School of Journalism from 2012 to 2014, where they obtained a Master of Science (M.S.) degree in Journalism. Prior to that, they attended the School of Visual Arts from 2005 to 2009 and earned a BFA degree in Advertising. Julie also holds a Technical Degree in Computer Science from New Horizons Bilingual School, although the specific years of attendance are not provided.

In addition to their formal education, Julie has obtained several certifications. Julie completed the "Branding Foundations" certification from LinkedIn in April 2021. Julie also obtained the "Facebook Certified Creative Strategy Professional" certification from Meta in 2021, although the specific month is not specified. Furthermore, Julie completed the "Modern Art & Ideas" course offered by The Museum of Modern Art on Coursera in June 2020.