Sofía Méndez Martínez

Sofía Méndez Martínez is a seasoned financial professional with extensive experience in various roles within the banking and technology sectors. Currently serving as Promotor Independiente de Marca Ecuador at BE since June 2021, Sofía is involved in promoting the company's proprietary technology and software products. Previous roles include Jefe Financiera at Hyunmotor S.A., responsible for coordinating financial portfolios and budget management across multiple branches, and Jefe de tesorería at MARBELIZE S.A., focusing on daily cash flow and international client relations. Sofía also has a background in investment capturing and client management from positions held at StateTrust Bank and Banco Guayaquil, as well as experience in business operations with Banco Pichincha and Grupo El Comercio C.A. Sofía holds an Ingeniera de empresas y negocios degree from UNIVERSIDAD UTE, completed in 2012.