Erica C.

Erica C. has a diverse work experience spanning various roles in the digital marketing industry. Erica currently holds the position of VP, Client Strategy at Be Found Online (BFO), where they have been working since September 2020. Prior to this role, Erica was the Director of Product Strategy at BFO from January 2019 to September 2020. Erica also served as the Associate Director of SEM from May 2017 to January 2019 and as an Account Director from October 2016 to May 2017 at BFO. In 2019, Erica joined Nostos Network as a Member. In 2016, they worked as the Director of Strategy at ADSHIFT before it was acquired by BFO. Erica also has experience as a Digital Marketing Consultant, managing online marketing strategies and campaigns as a self-employed professional from November 2013 to March 2016. Prior to that, they worked as a Paid Search Manager at Milestone Internet Marketing from July 2014 to February 2016, and as a Senior SEM Account Manager at Kenshoo from February 2011 to November 2013. Erica began their career as an Online Marketing Coordinator at Fluency Media from January 2008 to October 2008 after working as an Assistant Hall Director at Michigan State University from August 2005 to May 2007.

Erica C. received their Bachelor's Degree in Advertising from Michigan State University from 2001 to 2005. Erica then pursued a Master's Degree in Advertising & Marketing Communications, also at Michigan State University, from 2005 to 2007.