Christian Sassmann

Christian Sassmann is currently the Head of Strategy, Innovation & Transformation Management Office at Beam Suntory, where Christian is leading the digital transformation journey. Christian also serves as the Head of Global Digital Transformation & Ventures at Suntory Holdings Limited, driving growth through innovation initiatives. With a background in various roles in marketing and e-commerce, Christian has a strong foundation in driving revenue and share expansion for global brands. Additionally, Christian has a diverse educational background in digital marketing, business administration, and international wine business.