Joel Calfee

Joel Calfee is an experienced professional in the beauty industry, currently serving as the National Field Sales Director for Beauty by Imagination since September 2018, overseeing brands such as WetBrush and Bio Ionic. Previously, Joel held multiple leadership roles at Bio Ionic from 2010 to July 2023, including Director Central/West and Global Director of Education, where responsibilities involved managing sales and educational programs across the Midwest. Joel’s expertise extends to event coordination as the Artistic Director and Regional Business Manager, focusing on brand awareness and customer engagement. Earlier career experiences include serving as Regional Sales Manager for ghd Professional, where Joel coordinated PR events and educational initiatives in the Midwest. Joel's educational background includes a degree in cosmetology from Douglas J Aveda Institute and coursework at Owens Community College and The University of Toledo.