Beauty by Imagination
Joel Calfee is an experienced professional in the beauty industry, currently serving as the National Field Sales Director for Beauty by Imagination since September 2018, overseeing brands such as WetBrush and Bio Ionic. Previously, Joel held multiple leadership roles at Bio Ionic from 2010 to July 2023, including Director Central/West and Global Director of Education, where responsibilities involved managing sales and educational programs across the Midwest. Joel’s expertise extends to event coordination as the Artistic Director and Regional Business Manager, focusing on brand awareness and customer engagement. Earlier career experiences include serving as Regional Sales Manager for ghd Professional, where Joel coordinated PR events and educational initiatives in the Midwest. Joel's educational background includes a degree in cosmetology from Douglas J Aveda Institute and coursework at Owens Community College and The University of Toledo.
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Beauty by Imagination
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Beauty by Imagination (BBI) is a haircare industry leader, dedicated to boosting inner confidence and joy with imaginative solutions for every hair moment. We are a platform company of innovative, market-leading brands including Wet Brush, Goody, Ouidad, Curls, and Bio Ionic — all of which are committed to being the most trusted choice for happy, healthy, hair—morning to night, home to salon. Our talented and diverse global team is passionate about delivering high-performing products for every consumer and salon professional. We believe in the beauty of confidence for all.