Amy Krasuna Sveda has extensive experience in the fashion and beauty industry. Amy is currently serving as the President of Luxy Hair at Beauty Industry Group since August 2021. Prior to this, they were an Advisory Board Member at Between from June 2021 to November 2021.
Amy's previous roles include Vice President of Merchandising, Panties at Victoria's Secret from July 2019 to July 2020, and VP/DMM ECOMMERCE, MARKETPLACE + KIDS at Anthropologie from July 2017 to March 2019. Amy also held various positions at Victoria's Secret Stores, including Director of Merchandising for Glamour Bras & Very Sexy Sub-brand from November 2007 to August 2010.
Before working for Victoria's Secret, Amy was the Vice President/GM abercrombie kids at Abercrombie & Fitch from May 2015 to June 2016, and the Director of Merchandising, Girls Playwear & Baby at Carters/OshKosh from October 2010 to May 2015.
Their early career includes roles at Louis Vuitton, where they served as Content Manager and Assistant Buyer at eLuxury.com from December 2001 to May 2002, and at Target as an Assitant Trend Manager/Designer at Mervyn’s California from May 1999 to May 2000.
Amy began their career as a Fashion PR Intern at Quinto + Company, Inc. in 1998.
Overall, Amy has held various leadership positions and has expertise in merchandising, brand management, and ecommerce within the fashion and beauty industry.
Amy Krasuna Sveda has a Bachelor of Science (BS) degree in Fashion Merchandising from The Ohio State University. No specific start or end dates for their education were mentioned.
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