Erica Geist

Erica Geist is a seasoned marketing professional with extensive experience in brand management and marketing strategy across various prominent companies. Currently serving as VP of Brand Marketing at BeautyHealth since August 2024, Erica previously held the position of Global Brand Director at Procter & Gamble from January 2022 to August 2024. Additional experience includes leading marketing efforts as Head of Marketing at First Aid Beauty and as Director of Global Marketing for Keds at Wolverine Worldwide. Erica's career at L'Oréal spanned nearly a decade, where roles included Director of Marketing for both SkinCeuticals and Maybelline New York, as well as positions focusing on hair product innovation. Erica began professional endeavors as a Brand Marketing Intern at Maybelline New York while pursuing an MBA at Boston University, complemented by a BA in Economics and Russian Literature from Amherst College. Prior to entering the beauty industry, Erica also served as a Senior Relationship Manager at GoldK, addressing retirement plan solutions.