Rafael Benitez

Rafael Benitez is an accomplished business development professional with extensive experience in the beauty industry. Currently serving as the Director of Business Development for LATAM at Beautynova Americas since January 2025, Rafael oversees sales and operations strategies for brands including MilkShake, MedaVita, and Depot. Prior to this role, Rafael was the Director of International Sales at Beauty by Imagination, where responsibilities included leading strategies for WetBrush, Ouidad, and BioIonic across Latin America and the Caribbean. Rafael's career also includes significant positions such as Director of Sales and Education at Living Proof, Vice President of Business Development at Macadamia Beauty, and Academy Director at Bellus Academy. Education credentials include a Bachelor's degree in Industrial Engineering from Instituto Tecnológico de Tijuana and advanced training in hair styling from Sassoon Academy.