Ricardo Cuenca

Ricardo Cuenca is a seasoned design professional with extensive experience in graphic design and business management. As Co-Founder and Design Partner at Lo Bueno, a design collective focused on social good since December 2018, Ricardo provides graphic design services to non-profits and small businesses. In addition, Ricardo has operated as a self-employed graphic designer since October 2009, delivering visual identity and editorial design consultancy for organizations such as UNDP and Palladium International. Additional roles include advising on brand identity for Because International and consulting for multiple organizations, including #ShePersisted and UNDP. Ricardo co-founded Hypēr Design Intelligence, specializing in identity programs and editorial products, and holds degrees in Graphic Design from Pontificia Universidad Católica del Ecuador and Business Administration from IDE Business School.