Paige Hillegass

Director of CRM at Because Market

Paige Hillegass has a diverse work experience spanning over several industries and roles. Paige is currently the Director of CRM at Because Market, a position they started in November 2021. Prior to that, they worked at Bucky Dog as the Founder & Owner from January 2016 onwards, where they developed and implemented an on-demand dog walking business. Paige also managed and designed the website for the business. From October 2018 to November 2021, Paige worked at Modsy as the Email Marketing Lead. Paige was responsible for overseeing email marketing strategies and campaigns. Before that, they held the role of Email Marketing Manager, west elm at Williams-Sonoma, Inc. from April 2017 to October 2018. At Verizon Wireless, Paige held multiple positions including Manager, Digital CRM from August 2012 to December 2015, Manager, Acquisition Marketing from August 2007 to August 2012, and Manager, Internet Sales & Marketing from August 2001 to August 2007. During their time at Verizon Wireless, they launched and managed various email marketing programs and played a key role in growing their consumer prospect opt-in database. Prior to Verizon Wireless, they worked at GTE Wireless as an Administrator, Market Planning & Analysis from August 1998 to August 2001, where they served as a product manager and oversaw trial programs in location-based services, text messaging, and mobile web applications. Paige also worked as an MBA Summer Intern at Hill, Holliday, Connors, Cosmopulos, Inc. in 1997 and as an Assistant to the Director of New Product Development at Time-Life Books from September 1993 to May 1996.

Paige Hillegass earned their Master of Business Administration (M.B.A.) degree with a dual concentration in Marketing and Telecommunications/eCommerce from Vanderbilt University - Owen Graduate School of Management. Paige completed their MBA studies from 1996 to 1998. Prior to that, Paige received their Bachelor's Degree in Journalism & Mass Communications from Washington and Lee University, where they studied from 1989 to 1993. Paige'seducation history also includes attending St. Stephen's and St. Agnes School from 1984 to 1989, although no specific degree or field of study is mentioned for that period.

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Timeline

  • Director of CRM

    November 1, 2021 - present

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