Vivian Bastos

Vivian Bastos has a diverse work experience spanning different companies and roles. Vivian is currently working at Because Market as the Senior Director of Brand Marketing, a position they assumed in March 2023. Prior to this, they held the role of Director of Brand Marketing at the same company from November 2021 to March 2023.

Before joining Because Market, Vivian worked at Kao Corporation, where they held several positions. Vivian served as a Senior Brand Manager for John Frieda from December 2019 to November 2021. In this role, they led innovation development for the global color care and frizz portfolio, resulting in share growth in multiple countries. Vivian also led the successful launch of purple shampoo, which achieved top-ranking sales for the brand in multiple markets.

Prior to their senior role at John Frieda, Vivian served as a Strategy & Innovation Manager for the brand from April 2016 to December 2019. In this role, they developed and implemented innovative strategies, including the development of product pipelines to position the brand for growth.

Vivian also has experience working at Johnson & Johnson, where they held the position of Associate Brand Manager for AVEENO Baby. In this role, they were responsible for business analytics, brand communications, forecasting, and budget management, achieving impressive sales and profitability growth.

Early in their career, Vivian worked as an Assistant Brand Manager Intern at Bayer HealthCare, where they played a key role in developing new product concepts and conducting competitive analysis for the Alka-Seltzer franchise.

Vivian's professional journey began at Booz Allen Hamilton, where they worked as a Senior Consultant from July 2007 to June 2009.

Overall, Vivian Bastos has vast experience in brand marketing, innovation management, and strategy development, working with renowned companies in the consumer goods and healthcare industries.

Vivian Bastos completed their Bachelor of Arts (B.A.) degree in Economics at Cornell University, although the specific start and end years for this education are not provided. Following this, they pursued their Master of Business Administration (MBA) degree at the University of Virginia Darden School of Business, graduating in 2011. No field of study is mentioned for their MBA.