Amaury Tovar

Amaury Tovar is an experienced professional in trade marketing and team management, currently serving as the Merchandising Team Manager at Jose Cuervo since June 2023, overseeing a team that manages 40% of the company's sell-out. Previously, Amaury held the position of Trade Marketing Manager for BIC, focusing on visibility platforms across various product categories. Other notable roles include Convenience Retail Manager at Shell, Key Account Manager at Nestlé Nespresso SA, and several key positions at Diageo where significant achievements included a notable increase in market share and sales volume. Amaury began a career in financial planning and quality assurance with Bridgestone and PepsiCo, and holds an MBA from Universidad Autónoma del Estado de Morelos and a degree in Industrial Engineering from Universidad Tecnológica de México.