Jeffrey Cheong

Jeffrey Cheong is a seasoned marketing and sales professional with extensive experience in the healthcare and medical technology sectors. Currently serving as Director of Strategic Marketing for Medication Management Solutions at BD since October 2021, Jeffrey previously held various senior roles at Philips from September 2010 to October 2021, focusing on emergency care and medical consumables across Asia Pacific. Earlier career highlights include regional sales and marketing management at Olympus and Medical Optics, as well as a role as a regional sales engineer at Geuder AG. Jeffrey served as a Corporal in the First Commando Battalion of the Singapore Armed Forces from 1996 to 1999. Educational qualifications include an MBA from Alliance Manchester Business School and executive education in data analytics and digital strategy from Singapore Management University and INSEAD, alongside a Bachelor's degree in Electrical and Electronics Engineering from Nanyang Technological University Singapore.