Veneeta Eason

Veneeta Eason is an accomplished executive with extensive experience in strategic marketing and business management across leading organizations. Currently serving as Vice President and General Manager of the Point of Care business at BD, Veneeta oversees a $140M global operation focused on infectious disease testing, driving organizational growth through cross-functional leadership and strategic transformation. Prior roles include Vice President of Global Strategic Marketing and Solutions within BD’s $4B Integrated Diagnostic Solutions business, as well as Senior Director positions at both BD and ZEISS, where Veneeta led marketing initiatives resulting in significant sales growth. With a solid foundation in marketing from esteemed institutions like the University of Michigan and Northwestern University, Veneeta possesses a robust skill set in product commercialization, branding, and customer experience, having consistently delivered substantial revenue increases throughout a distinguished career that began at Hewlett-Packard and included impactful roles at Eastman Kodak.