Alexa Lebars

Alexa LeBars is a seasoned digital marketing professional with extensive experience in social media and content strategy. Currently serving in dual roles at QI COLLECTIVE and A Wearable Work in Progress since May 2024, Alexa focuses on digital and content marketing alongside brand building for a multi-brand e-commerce concept. Previously, Alexa played a pivotal role at Cider, where contributions to social and content strategy led to significant audience growth from less than 100K to over 5M followers. Early contributions at Cider also included the conceptualization of the company's tagline while working as a marketing intern during the start-up phase. Earlier experience includes positions at Love that Bag CA and Love that Bag etc. Alexa holds a Bachelor of Arts in Political Science and Psychology from McGill University, graduating in 2019.