Bettina Specht

Bettina Specht is a seasoned marketing professional currently serving as CEO of People-First Jobs and Product Marketing Lead at ActiveCampaign Postmark. Bettina Specht operates Bettina Specht Consulting as a marketing consultant since 2015. Prior experience includes roles at Wildbit and Litmus, where responsibilities encompassed overseeing content marketing strategies and cross-channel campaigns, ultimately enhancing brand positioning within the email marketing sector. Early career roles also include marketing and project management at Agentur Siegmund GmbH, as well as a student assistant position focusing on urban mobility concepts at Daimler AG. Bettina Specht holds an MBA in Entrepreneurship and Online Marketing from UMass Boston and a BA in Advertising and Marketing Communication from Stuttgart Media University. Further education is pursued at Harvard University.