Tulsi Patel

Tulsi Patel is an accomplished professional with extensive experience in digital and ecommerce strategy, currently serving as the Vice President of Digital & Ecommerce at Beekman 1802 since April 2023. At Beekman 1802, Tulsi Patel has successfully owned the Amazon P&L, achieving over 70% year-over-year business growth, while leading various initiatives including direct-to-consumer retention and engagement marketing. Previously, at Johnson & Johnson, Tulsi Patel led ecommerce growth and direct-to-consumer strategy for the Neutrogena brand and contributed to 26 consumer brands as a digital and ecommerce strategy lead. With a strong background in strategic customer experience and marketing at J.Crew, along with consulting experience at Alvarez & Marsal and internships at PepsiCo and The India China America Institute, Tulsi Patel brings a wealth of expertise in driving business impact and optimizing marketing strategies. Tulsi Patel holds an MBA in Marketing, Finance, and Tech Product Management from NYU Stern School of Business and a BA in Economics and History from Northwestern University, along with a year of study at The London School of Economics and Political Science.