Kenichi Sento joined BEENOS to create a new mobile service in 2006. He then later developed products that collaborated with manufacturers, celebrity production offices and the media. He incorporated the business in 2012 as monosense, Ltd. where he acted as the CEO. He was appointed Director in 2014 and led the Retailing and Licensing Business until 2019. He was appointed President and CEO of Defactostandard, Ltd. in December 2019.
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